Identity Design for Oak Lane Consulting
Identity Design for Oak Lane Consulting
Identity Design by Craig Thorne ~ DesignCreative™
Identity Design Unakern Development - Western Sydney
Identity Design for Unakern Development - Western Sydney
Identity Design by Craig Thorne ~ DesignCreative™ © 2025
Identity Design for Valley Property Sales
Identity Design for Valley Property Sales (VPS)
OLD VPS Logo
The old VPS logo was difficult to scale and read at distance.
New Identity for:
Valley Property Sales (VPS)
The new ‘Valley Property Sales’ logo is inspired by the rural landscape of new growth.
A simple, energetic leaf element has been designed to lead the eye and forms the letter ‘V’. This helps make the logo easy to recognise without affecting readability.
A deep green paired with a contrasting bright green has been chosen to reflect the natural colours associated with agriculture.
Overall, the design feels relaxed yet modern and professional. Its simple structure add flexiblity for use across different applications, whilst maintaining a consistent and memorable look.
Identity Design by Craig Thorne ~ DesignCreative™
ISSUE #07 : Property Showcase – Goulburn Valley
ISSUE #07 : Property Showcase – Goulburn Valley
Identity Design for Shepparton Food Share
Identity Design for Shepparton Food Share
New Identity for: Shepparton Food Share
The new identity for ‘Shepparton Food Share’ has been designed with a strong visual recall and versatility in mind.
Drawing inspiration from elements that represent a meal, produce and reducing food waste, a strong visual has been designed to be both modern and memorable.
The brand name is presented in a ‘relaxed’ typeface (font) which is bold without the formality of a ‘corporate’ look.
The design works well in either 2 colour or mono-colour... This increases versatility in its usage across various mediums whilst maintaining brand integrity.
Identity Design by Craig Thorne ~ DesignCreative™
Photography: Land Development
Photography: Land Development
© Craig Thorne - DesignCreative™
Photography: Land Development / Estates
© Craig Thorne - DesignCreative™
Mantra Shepparton
Mantra Shepparton
To download photos, select link below, then select download top right corner.
Barolli Real Estate Photography
Barolli Real Estate Photography
© Craig Thorne Photography
Identity Design for Collie's Electrical
Identity Design for Collie's Electrical
New Identity Design for Currie Electrical
© Craig Thorne – DesignCreative™
Identity Design for Brad Campbell Real Estate
Identity Design for Brad Campbell Real Estate
New Identity Design for Brad Campbell Real Estate
© Craig Thorne – DesignCreative™
Stationery
Website
All Saints Anglican School Shepparton
All Saints Anglican School Shepparton
© Craig Thorne Photography
Identity Design for Effortless.Dev
Identity Design for Effortless.Dev
The Brief:
New Identity for: Effortless.Dev
Effortless Dev is a new initiative to help reduce the effort in software development.
Primarily focusing on a informative Podcast series aimed to help software developers refine their process and systems and reduce the effort it takes to manage and develop teams and software projects.
The new identity is to be clean, versatile and recognisable. Initially targeting software developers and/or managers the design should portray a sense of professionalism. i.e. ‘Experts in the field of effortless development’.
The design needs to scale across all mediums; from small social media icons, to digital screens and possibly up to large scale print / signage.
The Solution:
The Effortless Dev logo has been designed to be; Clean & Striking.
A vivid Yellow and contrasting ‘charcoal’ (Grey) colour combination has been used to maximise contrast to help stand out. This work well when used small or in icon form.
A ‘bubblised’ form has been used fro the background of the icon. This injects a sense of fun / non-conformitive and adds a relaxed feel. This element can add a subtle connection when used in podcast artwork and other brand and marketing artwork.
The design is versatile as the colours can be ‘reversed’ to maximise impact on either light & dark backgrounds.
The Google font ‘Poppins’ was selected for readability and easy integration for website and documentation. This will help provide a level of consistency accross your brand, marketing and communications.
Identity Design for Tree Solutions North East
Identity Design for Tree Solutions North East
The Brief:
New Identity for: Tree Solutions North East
Tree Solutions North East provides complete tree services from planting, to maintenance, to removal. An ‘all round’ service.
A new logo / identity is required to help modernise the business and lift their profile in a ‘competitive’ marketplace. It was discussed the design is to be have impact whilst maintaining a ‘professional’ feel. The existing logo has been used for many years and it was suggested to incorporate existing colours of ‘Orange’ and ‘Deep Green’ to help connect the transition where possible.
The new identity is to be versatile and suitable to be used across all mediums including; large billboards, vehicle signage, down to small social media icons.
Keywords of the design focus:
• IMPACT • RELIABLE • ALL ROUND SOLUTIONS •
Identity Design for North End Bakehouse
Identity Design for North End Bakehouse
The Brief:
New Identity for: North End Bakehouse
Background: North End Bakehouse is a family-owned, and multi-award-winning bakery known for its exceptional quality baked products. Due to its progressive success, the bakery is now looking to expand into new locations and is seeking a modern logo and brand identity that reflects their quality, award winning products.
Objective: Develop a modern, versatile logo/brand identity that resonates with established values while appealing to a contemporary customer base.
Requirements: The design is to incorporate a fresh, modern aesthetic while maintaining the approachable feel of a family business. Versatility is important to ensure the design can be used across various mediums such as signage, packaging, and digital platforms.
Identity Design, Promotional Items, Shop Signage Design
Keywords of design focus:
• AWARD WINNING QUALITY • TRUSTED • MODERN • APPROACHABLE •
