The Brief:
New Identity for: Power ‘n’ play
Power ’n’ Play is a new name for Shepparton Mowers & Leisure. A business that sells and services mowing, garden and leisure equipment. This includes brands such as; Husqvarna, Yamaha Motor & Hobie Kayaks.
The new ‘Power ’n’ Play’ logo is to be clean, versatile and recognisable. It is to portray a sense of boldness and strength whilst maintaining a sense of professionalism. The intent is to eventually have multiple store outlets/locations so the design needs to look professional and consistent when compared to larger, franchise opposition. The design is to work well across all mediums; From large Billboard signage to small social media icons.
It was discussed to consider using blue colour tones as currently used by Shepparton Mowers & Leisure although a variation on this will be considered. It’s important the colours chosen are to compliment supplier brands.
Keywords of the design focus: • Boldness • Strength • Power • Playful • Lifestyle • Professional • Versatile
