The Brief:
New Identity for: Outback Properties
OPRE is a property / real estate business with established office servicing wider Narre Warren region and new office servicing Greater Shepparton / regional Victoria. OPRE describes themselves as; ethical, approachable and diligent in their processes. Their softer (less aggressive) approach helps build rapport with vendors, buyers and investors and have actively support local communities.
The new logo/identity is to be clean, versatile and easily recognisable. It is to portray a sense of sophistication / class whist maintaining a sense of professionalism. The design needs to work well across all mediums; From large Billboard signage to small social media icons.
It is preferable to maintain the current ‘bold red’ colour and a Dark Navy Blue and/or Dark Grey also to be considered to match existing colour pallet.
Keywords of the design focus: • Clean • Approachable • Professional • Versatile • Diligent • Less Aggressive Approach
The Solution:
The new, ‘Outback Properties Real Estate’ logo has been designed; Bold & Striking.
An new icon has been designed using clean, flowing lines forming a continuous circle. This circular icon symboling a ‘complete solution’ for buyers & sellers. Combining the new icon with a bold typeface (font), the new logo design demands attention whilst maintaining a sense of professionalism.
A revised colour pallet has been selected to compliment existing colour Red and a dark Navy Blue to provide high contrast to help readability when viewed from distance.
The design is versatile with options that scale for different size options. This allows for maximum flexibility whilst maintaining brand integrity. Elements of the Icon can be used throughout marketing to help connection and consistency.
