Tocumwal AirPark Brand and Marketing
The Tocumwal Historic Aerodrome in conjunction with the Berrigan Shire wanted to promote a new land development based at the historic airfield at Tocumwal. The development provided an unique opportunity for aviation enthusiasts to purchase a large residential building site capable of housing an aircraft hanger with runway access.
– BRANDMARK –
A brandmark (logo) was developed that reflects the heritage of the airfield site. It was important the logo was easily recognisable and versatile as it was to be used across all forms of media, i.e. signage, press ads, web & TV.
– SIGNAGE –
It was important to show the easy accessibility to the airfield and it's services. A large 3.6m x 2.4m billboard was designed highlighting the airfield's runway & Avgas facilities. The Billboard was erected on the main entry to the development site.
NOTE: Within six months stage 2 had almost sold out.
– PRESS ADS –
Press ads were created for national aviation magazines and rural based newspapers to promote the land sale.
– BRAND ASSETS –
Additional branding assets were created to provide a consistent look across all marketing.
Tocumwal AirPark brand and marketing material designed by Craig Thorne © 2014
