Identity Design for Oak Lane Consulting
Identity Design for Oak Lane Consulting
Identity Design by Craig Thorne ~ DesignCreative™
Meka Projects
Meka Projects – Identity Design
New Identity for Meka Projects
The new ‘Meka Projects’ logo has been design to be clear and simple. The design has a boldness, strength and an ‘industrial’ feel. The logo uses simple monochrome tones which works when used in either light or dark shades.
Designed by: DesignCreative™
Berries Australia Magazine
Berries Australian Magazine Concept
Magazine Concept
for Australian Berry Industry.
Design concept by Craig Thorne
Ark Asset Management Event Display
Ark Asset Management Event Display
Corporate Event Pull-Up Banner Set
Designed to be used as a set of three for large events and a set of 2 for smaller events
Sharcore Constructions
Sharcore Construction - Logo and Brand Design
DESIGN BRIEF
Create an unique brand mark that sets “Sharcore Constructions” apart from their opposition.
New logo design is to be; bold, eye-catching and clearly identifiable from a distance. The design needs to be versatile as vehicle signage must work on both light (White) and dark (Charcoal) coloured vehicles & trailers.
It was suggested to keep existing corporate colours of; Orange, Black/Grey & White although, consideration will be give to other colour options if presented. The design and/or elements of the design need to work as social media icon for consistent branding. EG. Facebook Circular Icon
Consideration to be given to the fact that 'Sharcore' is sometimes referred to as 'Share-Core'.
The Solution
The new, ‘Sharcore Constructions’ logo has been designed to be clean, bold and easily recognisable. Using clean lines and striking colour creates impact. A ‘house’ icon was designed to add a visual element that is easily identifiable. Also splitting the word Sharcore helps readability of the words ‘Shar’ and ‘Core’ hopefully reduce the misinterpretation of ‘Share-care’.
The design is strong, bold and versatile which works well on both light and dark backgrounds.
SHARCORE Website: http://sharcore.com.au/
Clockwork Coffee
Clockwork Coffee - Rebrand
Clockwork Coffee Rebrand
– The Brief –
Create an unique brand mark that sets “Clockwork Coffee” apart from their opposition.
The new logo design is to portray a sense of precision. A sense of class and sophistication.
The design needs to be versatile and clearly identifiable when used with light and dark backgrounds. It was important the design and/or elements of the design needs to work on social media for consistent branding.
– THE SOLUTION –
The new Clockwork Coffee logo was designed to be simple using clean lines to form a clock face. Dotted / broken lines have been used to help portray the mechanical ‘workings’ of the clock. i.e. the ‘clockworks’. The design works well at both large and small scale. The clock icon is used on social media networks which helps connect a strong brand awareness.
Shepp Show Branding
In 2015, the Shepparton Agricultural Society wanted to rejuvenate their annual show with a focus on bringing back more agricultural for families to enjoy...
In 2015, the Shepparton Agricultural Society wanted to rejuvenate their annual show with a focus on bringing back more agricultural for families to enjoy. The goal was to provide a family friendly atmosphere with hands-on displays showcasing local food, agriculture and entertainment.
– THE BRIEF –
I was asked to develop a new identity for the 'Shepparton Agricultural Show' that was fun, energetic and represents the region's agriculture industry.
– The solution –
The new logo was designed to be cheerful and inviting with a focus on engaging with families. A cheerful cow mascot was designed to add personality that also links to the region's agricultural industry. In my research I found that most people referred to the show as simply 'Shepp Show'. It was decided to run with this keeping the name short and punchy.
A 'name the mascot' competition was held to promote the new brand and generate interest in the upcoming show. It was a great success and the new name was chosen...
'Maisie Moo'
Above is a food manufactures application form.
2015 event program cover.
2015 Showgrounds Event Map [click to enlarge]
Sample merchandise.
Display flags were used to promote the show in the weeks prior.
Prepare Like A Pro
Prepare Like A Pro Event Brand & Promotional Design
Prepare Like A Pro Event
Brand & Promotional Design
Promotional Poster
Website Landing Page
Social Media Graphic
Social Media Graphic
School Competition Poster
Promotional Banner
iProperty Indonesia
I was requested to develop branding for a new Indonesian Real Estate business called 'iProperty Indonesia'.
I was requested to develop branding for a new Indonesian Real Estate business called 'iProperty Indonesia'.
Indonesia is a very popular tourist destination located between North West Australia and South East Asia and has a population of around 255 Million.
– The DESIGN brief –
The client wanted a fresh, modern design that would appeal to property buyers located outside of Indonesia.
– THE SOLUTION –
I developed a logo that resembles a map location pin that incorporates an opening door giving the design a homely / dwelling feel. The negative space of the door and circular pin creates the letter 'i' for 'iProperty'. The result in bringing these elements together creates a unique, easily recognisable icon. Red was chosen for it's boldness and strength and is also used in the Indonesian flag.
Designed by: Craig Thorne
#ShepPROUD Logo & Marketing Design
#ShepPROUD Logo & Marketing Design
The concept behind the #ShepPROUD initiative is to give 15-25 year olds a voice to speak about the benefits and positive opportunities Sepparton has to offer.
#ShepPROUD Logo & Marketing Design
The concept behind the #ShepPROUD initiative is to give 15-25 year olds a voice to speak about the benefits and positive opportunities Sepparton has to offer.
– The Solution –
The #ShepPROUD logo has been designed to be positive and energetic with a focus on engaging 15-25 year olds.
The bouncy, playful nature of the design adds personality and by incorporating the 'speach bubble' in the design helps illustrate a voice in the community.
The design is versatile and can be easily applied to all forms of media for marketing/promotion.
~ Logo and marketing design by Craig Thorne
Australian Dairy Park
Australian Dairy Park is a large-scale enterprise processing and packing facility. Specialising in the manufacture and packaging of milk powder products for Australian and Chinese markets.
Australian Dairy Park Branding
Australian Dairy Park is a large-scale enterprise processing and packing facility. Specialising in the manufacture and packaging of milk powder products for Australian and Chinese markets. Production capacity is more than 20,000 tons per annum.
– THE BRIEF –
Australian Dairy Park required a strong, easily identifiable brand that sets them apart from their competitors in the crowded powdered milk industry.
– THE SOLUTION –
I develop a simplified diamond shaped map of Australia to help illustrate the company's location. Australian milk product are highly regarded throughout international markets for it premium grade quality. Green was chosen to represent the lush Australian farmland from where the milk is collected
BondPro Rebranding
BondPro are specialists in the supply and installation of aluminium composite panels for small bungalows to as large as a warehouse.
– BondPro Rebranding –
BondPro are specialists in the supply and installation of aluminium composite panels for small bungalows to as large as a warehouse.
– THE BRIEF –
BondPro wanted to re-energise their brand with an updated look. The brief was to create a new logo that could boldly represent the external cladding systems they install on the outside of buildings. The client also requested that the new design needed to continue to use their corporate colours as they had heavily invested in incorporating these colour throughout their business.
– The Solution –
I developed a simple logo that illustrates a corner of a newly clad building. The logo was produced in vertical and landscape options, both in colour and reversed (white) as well. Used consistently across their range of stationery creates a strong, bold brand presence that stands out against their competitors.
– THE OLD BondPro Logo –
History Hunters
History Hunters is a group of mates with a passion for photography and telling stories of forgotten buildings, historic landscapes and memorable characters.
– The Brief –
The brief was to create a memorable brand with a historic connection. A symbol of 2 connected 'H's was developed in a style of traditional forged iron bars typically found on fences of period homes. Once the logo was finalised, branding continued to be developed in print stationery, social media content through to website. It was important to keep the styling consistent across all forms of communication.
– ABOUT HISTORY HUNTERS –
History Hunters is a group of mates with a passion for photography and telling stories of forgotten buildings, historic landscapes and memorable characters.
Wyndham Group Branding
Wyndham Group is a accountancy firm based in Shepparton which is located in the Goulburn Valley region.
Wyndham Group is a accountancy firm based in Shepparton which is located in the Goulburn Valley region.
Tocumwal AirPark
The Tocumwal Historic Aerodrome in conjunction with the Berrigan Shire wanted to promote a new land development based at the historic airfield at Tocumwal.
Tocumwal AirPark Brand and Marketing
The Tocumwal Historic Aerodrome in conjunction with the Berrigan Shire wanted to promote a new land development based at the historic airfield at Tocumwal. The development provided an unique opportunity for aviation enthusiasts to purchase a large residential building site capable of housing an aircraft hanger with runway access.
– BRANDMARK –
A brandmark (logo) was developed that reflects the heritage of the airfield site. It was important the logo was easily recognisable and versatile as it was to be used across all forms of media, i.e. signage, press ads, web & TV.
– SIGNAGE –
It was important to show the easy accessibility to the airfield and it's services. A large 3.6m x 2.4m billboard was designed highlighting the airfield's runway & Avgas facilities. The Billboard was erected on the main entry to the development site.
NOTE: Within six months stage 2 had almost sold out.
– PRESS ADS –
Press ads were created for national aviation magazines and rural based newspapers to promote the land sale.
– BRAND ASSETS –
Additional branding assets were created to provide a consistent look across all marketing.
Tocumwal AirPark brand and marketing material designed by Craig Thorne © 2014