Australian Dairy Park
Australian Dairy Park is a large-scale enterprise processing and packing facility. Specialising in the manufacture and packaging of milk powder products for Australian and Chinese markets.
Australian Dairy Park Branding
Australian Dairy Park is a large-scale enterprise processing and packing facility. Specialising in the manufacture and packaging of milk powder products for Australian and Chinese markets. Production capacity is more than 20,000 tons per annum.
– THE BRIEF –
Australian Dairy Park required a strong, easily identifiable brand that sets them apart from their competitors in the crowded powdered milk industry.
– THE SOLUTION –
I develop a simplified diamond shaped map of Australia to help illustrate the company's location. Australian milk product are highly regarded throughout international markets for it premium grade quality. Green was chosen to represent the lush Australian farmland from where the milk is collected
MyoCycle
MyoCycle is an interactive tool that gives cyclists the opportunity to educate themselves about common cycling related injuries, how to prevent them through strengthening exercises and positioning and how to treat them through corrective exercises.
MyoCycle
Myotherapy Aid for Cyclist
MyoCycle is an interactive tool that gives cyclists the opportunity to educate themselves about common cycling related injuries, how to prevent them through strengthening exercises and positioning and how to treat them through corrective exercises.
Myocycle is designed by experienced professionals for cyclists of all levels. Whether you are a social rider, weekend warrior or an elite professional, you will have suffered pain through injury or strain.
Myotherapy provides an accurate assessment of the typical causes of pain and offers specifically targeted techniques for both prevention and relief.
~ MyoCycle Branding, Phone Apps & Website designed by Craig Throne
BondPro Rebranding
BondPro are specialists in the supply and installation of aluminium composite panels for small bungalows to as large as a warehouse.
– BondPro Rebranding –
BondPro are specialists in the supply and installation of aluminium composite panels for small bungalows to as large as a warehouse.
– THE BRIEF –
BondPro wanted to re-energise their brand with an updated look. The brief was to create a new logo that could boldly represent the external cladding systems they install on the outside of buildings. The client also requested that the new design needed to continue to use their corporate colours as they had heavily invested in incorporating these colour throughout their business.
– The Solution –
I developed a simple logo that illustrates a corner of a newly clad building. The logo was produced in vertical and landscape options, both in colour and reversed (white) as well. Used consistently across their range of stationery creates a strong, bold brand presence that stands out against their competitors.
– THE OLD BondPro Logo –
History Hunters
History Hunters is a group of mates with a passion for photography and telling stories of forgotten buildings, historic landscapes and memorable characters.
– The Brief –
The brief was to create a memorable brand with a historic connection. A symbol of 2 connected 'H's was developed in a style of traditional forged iron bars typically found on fences of period homes. Once the logo was finalised, branding continued to be developed in print stationery, social media content through to website. It was important to keep the styling consistent across all forms of communication.
– ABOUT HISTORY HUNTERS –
History Hunters is a group of mates with a passion for photography and telling stories of forgotten buildings, historic landscapes and memorable characters.
Wyndham Group Branding
Wyndham Group is a accountancy firm based in Shepparton which is located in the Goulburn Valley region.
Wyndham Group is a accountancy firm based in Shepparton which is located in the Goulburn Valley region.
Shepparton Camera Club Brand Design
Shepparton Camera Club is a small group who meet monthly to share their passion for photography.
Shepparton Camera Club is a small group who meet monthly to share their passion for photography.
Tocumwal AirPark
The Tocumwal Historic Aerodrome in conjunction with the Berrigan Shire wanted to promote a new land development based at the historic airfield at Tocumwal.
Tocumwal AirPark Brand and Marketing
The Tocumwal Historic Aerodrome in conjunction with the Berrigan Shire wanted to promote a new land development based at the historic airfield at Tocumwal. The development provided an unique opportunity for aviation enthusiasts to purchase a large residential building site capable of housing an aircraft hanger with runway access.
– BRANDMARK –
A brandmark (logo) was developed that reflects the heritage of the airfield site. It was important the logo was easily recognisable and versatile as it was to be used across all forms of media, i.e. signage, press ads, web & TV.
– SIGNAGE –
It was important to show the easy accessibility to the airfield and it's services. A large 3.6m x 2.4m billboard was designed highlighting the airfield's runway & Avgas facilities. The Billboard was erected on the main entry to the development site.
NOTE: Within six months stage 2 had almost sold out.
– PRESS ADS –
Press ads were created for national aviation magazines and rural based newspapers to promote the land sale.
– BRAND ASSETS –
Additional branding assets were created to provide a consistent look across all marketing.
Tocumwal AirPark brand and marketing material designed by Craig Thorne © 2014
Pusen Branding
New branding for Pusen Medical, suppliers of precision medical equipment accross the world.
Pusen Medical supplies precision medical equipment to many countries across the world.
– THE BRIEF –
Pusen Medical required a brand that reflected their high end precision equipment. The brand needed to be clean, modern and invoke a sense of trust. It was important the brand worked at different sizes as it may be used on very small pieces of equipment.
– THE SOLUTION –
I develop a clean typeface that is set on a symmetrical grid. The use of thin lines allows the logo to be sized quite small and is still very readable. Using symmetry in the design helps convey a sense of precision that reflects the company's high standards.
